After getting numerous visitors from the video I posted on SEO vs PPC I decided to go more into the topic by creating a series. The next couple of weeks I will blog more about using PPC and some great SEO strategies. For now I just briefly want to go into what PPC and SEO [...]
After getting numerous visitors from the video I posted on SEO vs PPC I decided to go more into the topic by creating a series. The next couple of weeks I will blog more about using PPC and some great SEO strategies. For now I just briefly want to go into what PPC and SEO is and the basics of it.
Pay per Click – PPC
Pay per click is buying an “ad space” in a search engine and paying for it by every click that you receive. You can set your budget and the amount you would like to pay per click. Depending on the amount you pay per click your ad position is affected. The leaders in PPC is listed in order of my personal ranking:
Using PPC linking to Affiliate Programs
I absolutely prefer Google Adwords and have not played around much with the other two. As an affiliate you can use PPC to promote affiliate programs. The only issue is that PPC is overpopulated, so you have to search for keywords that gets good searches in search engines but not many ads on that keywords.
Using PPC to promote your website
This can get very expensive if you have no sales conversions. If you are running an eCommerce website selling products/services PPC is the best way to go. But if you just want to attract new visitors to your blog/website I would suggest using SEO tactics rather than PPC.
If you aren’t using PPC yet, here is a link to a free Google Adwords $50 voucher and a $25 MSN voucher
Search Engine Optimization – SEO
Search engine optimization is what it say: Optimizing your pages for better search engine rankings. When users search using google for a certain term or keyword they get an amount of results. The idea is to get yourself on the first page of these results, or at least the second page.
There are tons of on-page:
Title tag, Keywords tag, Description tag, Headings, Image alt, Content and more
and off-page:
Incoming links, link text, pagerank and more
factors that is concerned when doing excellent SEO on a page. Every website needs organic visitors coming from search engines. It’s free, you don’t pay a cent and mostly it’s targeted visitors. They search for “Foods in Holland” and your page is optimized for “Foods in Holland” your page will appear in the Search results.
I will create a post and link to the series soon.
12 Responses
I would love to read some more articles on Google Adwords. How to go about finding keywords, and how to choose where to link them to, and what to put on the websites that you link too.
I think a series of articles like this would land you with a good number of backlinks as well as a decent amount of traffic.
Hope to see more soon!
Great, I think I will start off with PPC.
Okies, I just know that personally, one of the only areas I am not familiar with is Adwords arbitage, flipping, keyboard targeting and converting the clicks, etc.
I look forward to reading more
LOL Chris, did you mean “keyboard targeting” or “keyword targeting”?
keyword
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Shopping Online…
Thats great info you shared here, content rich and informative, to the point, many thanks and have a great Christmas…
Random Store…
Thanks for this informative overview I enjoyed checking it, all the best for holidays, regs…
Elite Fine…
This is great info you shared here, thanks, best wishes for holidays…
Good basic primer for folks. Well done. Your point about the marketplace becoming more crowded points to a reason to try Yahoo and MSN. Everything’s time and money, but it’s now easier than ever to upload campaigns that you copy from Adwords. The other sites may work worse or better given different market shares, or maybe even better overall, depending on the campaign.
Justin.. using Yahoo and MSN adverts on our pages? I’m not entirely sure that I understand what your comment means, excuse my ignorance!
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[...] Philip wrote an article about SEO vs. PPC. Pay Per Click (PPC) is advertising that you do utilizing Google Adwords or others. You pay for [...]