• facebook and entrecard
• entrecard facebook
• entre facebook

So I figured people might be wondering if there is a way to add your Entrecard widget to your facebook profile. There are 2 angles to this, it might be good and it might be bad for them.

Well, I must say while it sounds very interesting, it’s a whole new concept as Entrecard is an online business card for Blogs and not any other website or profile etc. So basically NO, you cannot put your Entrecard on your facebook profile unless Entrecard develops a Facebook Application where you can put your Entrecard on.

I think the concept can be nice and that website owners can get some good visitors from Facebook profiles, but they would have to change the name to something like EntreBook cause these 2 concepts are totally different.

I like the idea, I think with the amount of people using facebook each day it can harness some great potential. Maybe I should go ahead and develop the same concept as Entrecard but for Facebook…

What do you think? Would you like the concept on Facebook? Or Entrecard on Facebook?

Related posts:

1. Facebook ads suck!
2. Entrecard Sellers Announced!
3. Entrecard Shop is up and running…

Pay per Click – PPC

Pay per click is buying an “ad space” in a search engine and paying for it by every click that you receive. You can set your budget and the amount you would like to pay per click. Depending on the amount you pay per click your ad position is affected. The leaders in PPC is listed in order of my personal ranking:

1. Google Adwords
2. Yahoo Search Marketing
3. MSN Adcenter

Using PPC linking to Affiliate Programs

I absolutely prefer Google Adwords and have not played around much with the other two. As an affiliate you can use PPC to promote affiliate programs. The only issue is that PPC is overpopulated, so you have to search for keywords that gets good searches in search engines but not many ads on that keywords.

Using PPC to promote your website

This can get very expensive if you have no sales conversions. If you are running an eCommerce website selling products/services PPC is the best way to go. But if you just want to attract new visitors to your blog/website I would suggest using SEO tactics rather than PPC.

If you aren’t using PPC yet, here is a link to a free Google Adwords $50 voucher and a $25 MSN voucher

Search Engine Optimization – SEO

Search engine optimization is what it say: Optimizing your pages for better search engine rankings. When users search using google for a certain term or keyword they get an amount of results. The idea is to get yourself on the first page of these results, or at least the second page.

There are tons of on-page:

Title tag, Keywords tag, Description tag, Headings, Image alt, Content and more

and off-page:

Incoming links, link text, pagerank and more

factors that is concerned when doing excellent SEO on a page. Every website needs organic visitors coming from search engines. It’s free, you don’t pay a cent and mostly it’s targeted visitors. They search for “Foods in Holland” and your page is optimized for “Foods in Holland” your page will appear in the Search results.

I will create a post and link to the series soon.

Related posts:

1. So how does Search Engines work?
2. Facebook ads suck!
3. Free Keyword Research Tool

Then came Facebook Ads! I almost immediately started using it and learned a couple of good lessons and seen some interesting results. I think Facebook did something right, people is sticked to the website and doesn’t wanna go. They don’t click ads! They use applications and interact the whole time but they don’t click on ads.

This will give you an idea of the click through ratio I have with my one campaign:

This is one of my very small campaigns. It’s limited and I am just sending a certain amount of leads per day. So my ads are running about 4 hours a day.

As you can see on the 3rd my ad was displayed 72000 times and had only 11 clicks. Now if I was using Google targeted keywords I would have had prob a 1000 clicks +/-. Facebook Ads is also targeted, but it’s targeted to their likes or interests. So personally in my experience with a couple of campaigns, it’s not so relevant. The user might have selected Food as an interest, but thats not what he is looking for now.

Amazing Clicks/Leads Ratio

This makes up for the small amount of clicks. Weird but in this specific campaign 8 out of 10 clicks is a lead, which makes it a freaken good campaign. Other campaigns did not perform so well in the past. So this campaign is making me an average of R450 / $70 a day and only costing me R25 / $3.5 a day. It’s not bad for the amount of money and energy I have to put into it.

Facebook Ads – Bad Ass & Lazy Ass features!

BAD ASS

1. You can create your own pages for your product or business. (I would not use this ever but it’s a nice to have if you’ve got a off line business with no website)
2. And off course you can target specific people like gender, location, age, their likings, their workplace and more.
3. Self help service! So you can maintain everything from cost per click to views blah blah…

LAZY ASS

1. You can’t really have your own “Banner ad”. It’s a box, with text you typed for a heading, body and URL.
2. You can though upload an image, but the whole display is just ugly.
3. Not WOW statistics
4. Your directing URL must be displayed. So don’t use any affiliate links like http://www.thebestwebengineeringcompany.com/?affiliateid=4324

So I think Facebook Ads is OK. It’s not as targeted as Google Adwords but it’s another advertising medium. It takes a lot of practice using Facebook Ads, trust me, I have spent a lot of money before making some good money. I think I am going to do a step by step Video tutorial on Facebook ads very soon.

Related posts:

1. Entrecard on Facebook ?