Pay per Click – PPC

Pay per click is buying an “ad space” in a search engine and paying for it by every click that you receive. You can set your budget and the amount you would like to pay per click. Depending on the amount you pay per click your ad position is affected. The leaders in PPC is listed in order of my personal ranking:

1. Google Adwords
2. Yahoo Search Marketing
3. MSN Adcenter

Using PPC linking to Affiliate Programs

I absolutely prefer Google Adwords and have not played around much with the other two. As an affiliate you can use PPC to promote affiliate programs. The only issue is that PPC is overpopulated, so you have to search for keywords that gets good searches in search engines but not many ads on that keywords.

Using PPC to promote your website

This can get very expensive if you have no sales conversions. If you are running an eCommerce website selling products/services PPC is the best way to go. But if you just want to attract new visitors to your blog/website I would suggest using SEO tactics rather than PPC.

If you aren’t using PPC yet, here is a link to a free Google Adwords $50 voucher and a $25 MSN voucher

Search Engine Optimization – SEO

Search engine optimization is what it say: Optimizing your pages for better search engine rankings. When users search using google for a certain term or keyword they get an amount of results. The idea is to get yourself on the first page of these results, or at least the second page.

There are tons of on-page:

Title tag, Keywords tag, Description tag, Headings, Image alt, Content and more

and off-page:

Incoming links, link text, pagerank and more

factors that is concerned when doing excellent SEO on a page. Every website needs organic visitors coming from search engines. It’s free, you don’t pay a cent and mostly it’s targeted visitors. They search for “Foods in Holland” and your page is optimized for “Foods in Holland” your page will appear in the Search results.

I will create a post and link to the series soon.

Related posts:

1. So how does Search Engines work?
2. Facebook ads suck!
3. Free Keyword Research Tool