Search Engine Optimization (SEO) vs Pay per Click (PPC)

Phillip van Coller — Sat, 22 Dec 2007 13:43:24 +0000

After getting numerous visitors from the video I posted on SEO vs PPC I decided to go more into the topic by creating a series. The next couple of weeks I will blog more about using PPC and some great SEO strategies. For now I just briefly want to go into what PPC and SEO is and the basics of it.

Pay per Click – PPC

Pay per click is buying an “ad space” in a search engine and paying for it by every click that you receive. You can set your budget and the amount you would like to pay per click. Depending on the amount you pay per click your ad position is affected. The leaders in PPC is listed in order of my personal ranking:

Using PPC linking to Affiliate Programs

I absolutely prefer Google Adwords and have not played around much with the other two. As an affiliate you can use PPC to promote affiliate programs. The only issue is that PPC is overpopulated, so you have to search for keywords that gets good searches in search engines but not many ads on that keywords.

Using PPC to promote your website

This can get very expensive if you have no sales conversions. If you are running an eCommerce website selling products/services PPC is the best way to go. But if you just want to attract new visitors to your blog/website I would suggest using SEO tactics rather than PPC.

If you aren’t using PPC yet, here is a link to a free Google Adwords $50 voucher and a $25 MSN voucher

Search Engine Optimization – SEO

Search engine optimization is what it say: Optimizing your pages for better search engine rankings. When users search using google for a certain term or keyword they get an amount of results. The idea is to get yourself on the first page of these results, or at least the second page.

There are tons of on-page:

Title tag, Keywords tag, Description tag, Headings, Image alt, Content and more

and off-page:

Incoming links, link text, pagerank and more

factors that is concerned when doing excellent SEO on a page. Every website needs organic visitors coming from search engines. It’s free, you don’t pay a cent and mostly it’s targeted visitors. They search for “Foods in Holland” and your page is optimized for “Foods in Holland” your page will appear in the Search results.

I will create a post and link to the series soon.

My entry to EntreCard’s shop

Phillip van Coller — Sat, 22 Dec 2007 00:12:16 +0000

EntreCard is has started up their shop a couple of days ago and announced that they are opening it to EntreCard holders. All you have to do is just blog about what you offer and the amount of credits you want to sell it for.

So I have thought of a couple neat ideas, here they are:

1) Blog Makeover x 3 – This will include a total graphical redo of your current blog. Not creating a whole new blog with the design but taking your current blog and designing a color scheme, header and other goodies. It will be a total custom theme, but no new add-ons like extra weird working widgets etc. To do a “Custom Theme” users won’t be able to pay the amount in credits, that’s why the makeover is less work and can equal the credits. Price: 2000 ec – 3 available

2) 1 Page Advanced SEO & keyword strategy x 5 – The page must already exist or be created before using the service. Firstly I will brief through your product/service on that page. Then find the best keywords(phrases with large volume of searches and less competitors) via WebCEO Professional and do multiple updates on that page using SEO techniques and again using features on WebCEO Professional. This will give you great rankings in search engines.(none guaranteed) Price: 499 ec – 5 available - as it will take me half a day.

3) EntreCard Design x 20 – So I stole the idea from EntreCard Blog! You will get a very unique card design. You just have 2 pick the colors @ www.colourlovers.com using the pallets, give a logo if you have and I will design it. Be assured your card will stand out! Price: 150 ec – 20 available